About Paulina Wasiak: Paulina Wasiak is a London-based author, Founder and CEO of DMalip, a digital marketing boutique agency specialising in Human-to-Human (H2H) Digital Marketing. With 19 years of global professional experience in digital marketing, coaching, consulting and project management, Paulina has worked with more than 125 brands across a wide range of industries and international markets. In 2023, she founded DMalip with a simple belief: successful digital marketing starts with understanding people, not just algorithms, data and technology. Through DMalip, Paulina helps businesses build meaningful connections with their audiences through digital marketing strategy, SEO, content marketing, social media, coaching and consulting. As an author and speaker, Paulina writes about digital marketing, H2H marketing, SEO, business growth, meaningful customer relationships and the human side of digital communication. Her work explores how businesses can use digital channels without losing the authenticity, empathy and human connection that make relationships meaningful. Outside the world of digital marketing, Paulina is a Reiki healer and founder of Reiki2Day, an Argentine tango dancer, lucid dreaming practitioner and teacher, and an enthusiastic trekking traveller with a particular passion for the Himalayas. She is also the author of Job Search Journal , a practical guide created to support people through their job-search journey. Learn more about Job Search Journal on Amazon. Connect with Paulina on LinkedIn .